American Express Cobalt Card Canada Review 2025

Canada's best rewards card for food and drink lovers — 5x Membership Rewards points at restaurants, groceries, and food delivery. Full review updated March 2025.

9.2
Overall Score
$156
Annual Fee
5x
Max Earn Rate
None
Income Required

Earn Rates at a Glance

5x
Restaurants, food delivery, cafes, groceries, food & drink
3x
Streaming services (Netflix, Spotify, etc.) and eligible subscriptions
2x
Travel & transit (flights, hotels, taxi, transit)
1x
Everything else
CANADA'S TOP RESTAURANT CARD

Why the Amex Cobalt Is Canada's Best Rewards Card

The American Express Cobalt Card earns an industry-leading 5 Membership Rewards points per dollar spent at eligible food and drink merchants — including restaurants, bars, cafes, food delivery (Uber Eats, DoorDash), and most grocery stores. No other Canadian credit card earns as many points per dollar on food.

The card charges $13/month ($156/year total) rather than a single annual fee. This structure means new cardholders who cancel early pay less than the full-year equivalent, and each monthly statement includes a welcome bonus for the first 12 months.

Welcome Bonus: Up to 2,500 Membership Rewards points per month for the first 12 months when you spend $500/month — up to 30,000 points total, worth approximately $300–$450 depending on redemption.

Monthly Fee Breakdown

MonthFee PaidWelcome BonusNet Cost
Month 1–12$13/month2,500 pts/month (if $500+ spent)$0 effective (bonus value exceeds fee)
After Year 1$13/month ($156/year)Ongoing earn onlyJustified by 5x food earn

Membership Rewards — What Are They Worth?

Amex Membership Rewards points have flexible redemption options. Here's what they're worth in different redemption scenarios:

Redemption MethodValue Per Point30,000 Points =
Transfer to Aeroplan (Air Canada)~1.5–2.5¢$450–$750 in flights
Transfer to British Airways Avios~1.5–2¢$450–$600
Transfer to Marriott Bonvoy~1¢$300
Travel redemption (Amex portal)$300
Statement credit0.7–1¢$210–$300
Gift cards~0.8–1¢$240–$300

The highest-value redemption is typically transferring to Aeroplan for business class flights, where points can be worth 2–4 cents each. This makes the 30,000-point welcome bonus potentially worth $600–$1,200 — exceptional for a card with no income requirement.

Amex Cobalt Transfer Partners in Canada

The 1:1 transfer ratio to Aeroplan is a major advantage — most Amex cards in the US offer weaker ratios. Canadian cardholders effectively get one of the world's best transfer ratios for a food-focused card.

Who Should Get the Amex Cobalt?

The Amex Cobalt is perfect for you if:

It may not be the right fit if you want simple cash back, rarely eat out or order delivery, or primarily shop at Costco (Amex not accepted there) or Walmart (different MCC coding).

Amex Acceptance in Canada

One legitimate concern with Amex cards in Canada: acceptance is slightly narrower than Visa or Mastercard. Costco Canada exclusively accepts Mastercard. Some smaller independent restaurants and retailers don't accept Amex. However, major grocery chains (Metro, Loblaws, Sobeys, FreshCo), chains restaurants, and all large retailers accept Amex. For 5x earn on groceries, this is rarely an issue.

Pros

  • 5x on food & drink (unmatched in Canada)
  • No income requirement
  • Transfer to 7+ airlines/hotels
  • 3x on streaming
  • Monthly fee structure is flexible
  • Strong welcome bonus

Cons

  • Not accepted at Costco
  • $156/year effective cost
  • 2.5% foreign transaction fee
  • No travel insurance
  • Points can be complex to redeem

Bremo Verdict: 9.2/10

The Amex Cobalt is the best credit card in Canada for Canadians who spend heavily on food and dining. No other card comes close to 5x on groceries and restaurants with flexible transfer partners. For anyone willing to invest a small amount of time learning Membership Rewards, this card consistently delivers $300–$700+ in annual value for moderate spenders.

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Amex Cobalt Spending Strategy: How to Maximize 5x Points

The Amex Cobalt's 5x category covers a wide range of merchants coded as "food and drink" by Mastercard/Visa merchant category codes. In practice, this includes: sitdown restaurants, fast food, cafes, coffee shops, food delivery apps (Uber Eats, DoorDash, Skip the Dishes), bars and pubs, bakeries, juice bars, and most grocery stores in Canada. The key exclusion to know: Costco Canada doesn't accept Amex at all, so your Costco runs will need a different card (Mastercard is Costco's accepted network).

To maximize the Cobalt, concentrate all food spending on it. A couple spending $1,500/month on food earns 90,000 MR points per year on food alone — before considering the 3x on streaming and 2x on travel. That's a potential value of $900–$2,250 depending on redemption, from a single spending category.

Transferring Amex MR Points to Aeroplan: Step by Step

The most valuable use of Amex Cobalt points is transferring to Air Canada Aeroplan at a 1:1 ratio. Here's how: Log into your Amex account online. Go to "Transfer Points." Select Air Canada Aeroplan as the destination program. Enter the amount to transfer (minimum 1,000 points). The transfer typically takes 24–72 hours to appear in your Aeroplan account. Once transferred, points cannot be transferred back, so only transfer what you intend to use soon. The best use of transferred Aeroplan points is typically a business class seat sale, partner flight booking on a Star Alliance carrier, or a direct Air Canada award booking where the Aeroplan price is significantly lower than the cash fare.

Amex Cobalt Monthly Fee vs. Annual Fee Cards

The Cobalt's monthly fee structure ($13/month) has an important implication: if you cancel the card, you only pay for the months you held it. If you're testing the card and cancel after 6 months, you've paid $78 — not $156. This reduces the risk of trying the card and finding it doesn't suit your lifestyle. It also means the first-year effective cost is the same as an annual-fee card ($13 × 12 = $156), so the structure is effectively identical to a single annual payment for cardholders who keep it long-term.

Amex Cobalt for Businesses and Sole Proprietors

While primarily a personal card, the Cobalt is excellent for small business owners and freelancers who frequently bill for client dinners, catering, or business meals. The 5x earn on restaurant spending can generate significant Membership Rewards accumulation for professionals who entertain clients regularly. Note that the personal card's points aren't technically available for business-class deduction — consider the Amex Business Gold Card for a business-specific solution that also earns MR points.