The strategy that removes market timing from the equation — invest consistently, build wealth reliably.
Dollar-cost averaging (DCA) is the practice of investing a fixed dollar amount at regular intervals — weekly, bi-weekly, or monthly — regardless of market conditions. Rather than trying to time the market (buying when it's "low" and selling when it's "high"), DCA investors buy consistently through all market conditions. Over time, this approach tends to produce excellent outcomes for Canadian investors.
When you invest a fixed amount regularly:
| Month | XEQT Price | Amount Invested | Units Purchased |
|---|---|---|---|
| January | $28.00 | $500 | 17.86 |
| February | $26.50 | $500 | 18.87 |
| March (crash) | $22.00 | $500 | 22.73 |
| April | $23.50 | $500 | 21.28 |
| May | $25.00 | $500 | 20.00 |
| June | $27.00 | $500 | 18.52 |
| Total | Avg price: $25.33 | $3,000 | 119.26 units |
Average cost per unit: $3,000 ÷ 119.26 = $25.16 — lower than the average market price of $25.33 over the same period. The investor automatically bought more when the price was low (March) without needing to make that decision consciously.
Research shows that lump sum investing (putting all available cash in at once) outperforms DCA approximately 66% of the time over 10-year periods — simply because markets go up more often than they go down, so being fully invested sooner is statistically better. However:
The choice between DCA and lump sum matters most for inherited money or windfalls. For regular savers, DCA is simply the mechanism of saving from income.
Set up a recurring buy of XEQT or VGRO in your TFSA on a weekly, bi-weekly, or monthly schedule. The platform automatically executes the purchase at market price on the scheduled date. This is true set-and-forget DCA.
Set up pre-authorized cash deposits from your bank, then manually or automatically purchase your chosen ETF. ETF purchases at Questrade are commission-free. Slightly more manual than Wealthsimple but gives more control over specific ETF choice.
Wealthsimple Invest, Questwealth, or CI Direct Investing handle everything. You contribute cash; the platform automatically invests it in a diversified portfolio and rebalances. Slightly higher fees (0.25-0.40% management fee) but fully hands-off.
Payroll deduction into a Group RRSP is the most powerful form of DCA: contributions happen before you see the money, include employer matching (if available), and generate immediate tax savings. The ultimate automatic DCA mechanism.
The 2020 COVID crash saw markets drop 34% in 5 weeks. Investors who paused their DCA contributions locked in losses and missed the recovery. Investors who continued through the crash bought XEQT at $16-18/unit — it subsequently recovered to $27+ within 18 months. The automated DCA investor who did nothing — who simply let the automation run — outperformed the emotional investor who paused and waited.
| Monthly DCA Amount | 20 Years at 7% | 30 Years at 7% |
|---|---|---|
| $300/month | $156,000 | $303,000 |
| $600/month | $312,000 | $607,000 |
| $1,000/month | $521,000 | $1,012,000 |
| $1,500/month | $781,000 | $1,519,000 |
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