Wealthsimple has become the most recognizable name in Canadian fintech investing. From its commission-free trading platform to its robo-advisor and cash account, Wealthsimple offers a suite of financial products that appeal to a wide range of Canadians. This review covers what Wealthsimple does well, its limitations, and who it's best suited for.
A commission-free self-directed brokerage. Buy and sell Canadian and US stocks and ETFs without trading fees. Offers TFSA, RRSP, FHSA, and non-registered accounts. The clean, intuitive interface makes it the go-to starting platform for most new Canadian investors.
A robo-advisor that builds and manages a diversified portfolio of ETFs automatically. Completes a risk questionnaire, recommends a portfolio, and rebalances automatically. Management fee of 0.40% (Core) or 0.50% (Plus/Premium tier) on top of ETF MERs.
A hybrid spending/savings account with a competitive interest rate. No fees, unlimited transactions, and a Visa debit card for spending. A strong alternative to big bank accounts for everyday banking.
Allows buying and selling of major cryptocurrencies. Higher spreads than dedicated crypto exchanges. Suitable for casual crypto exposure, not serious traders.
Pros:
Cons:
Questrade charges small commissions but allows free ETF purchases. It offers more account types (including margin) and more asset classes. For pure ETF investors who only buy and hold (not sell frequently), the cost difference is minimal. Questrade suits more active investors; Wealthsimple suits beginners and passive investors.
Wealthsimple is a regulated Canadian entity. Accounts are covered by CIPF (Canadian Investor Protection Fund) up to $1,000,000 per account type for investment accounts in the event of broker insolvency. CDIC protection covers Cash account deposits.
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