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SimpleTax was a Canadian-built, pay-what-you-want tax filing platform beloved by Canadians for its clean interface and zero-cost model. After its acquisition by Wealthsimple, it became Wealthsimple Tax but retained its core character: free, simple, and NETFILE-certified.
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Get KOHO Free — Use Code BREMO2026SimpleTax launched around 2012 as a small Canadian startup. It quickly gained a loyal following for doing what no other Canadian tax software did at the time: let you file for free, without gotchas. Wealthsimple acquired it in 2019, integrated it with its financial ecosystem, and renamed it Wealthsimple Tax in 2020.
The rebrand came with improvements: CRA Auto-Fill integration, better mobile experience, and improved spousal return optimization. Long-time SimpleTax users were skeptical at first but the product quality has only improved since the acquisition.
Wealthsimple Tax uses a pay-what-you-want model. You can file your complete return — including self-employment, rental income, or capital gains — for $0. The platform suggests a $10–$20 contribution for complex returns but does not require it. There are no feature tiers; all users have access to all features regardless of what they pay.
The main difference remains the same as it always was: SimpleTax/Wealthsimple Tax is free and self-directed; TurboTax has a guided interview format and offers live expert help at extra cost. For straightforward to moderately complex returns, Wealthsimple Tax wins on value. For people who want hand-holding or expert review, TurboTax Live is worth the premium.
If you used SimpleTax before and are searching for it in 2025 — it's now Wealthsimple Tax at simpletax.ca. The product is the same in spirit, improved in execution, and still free. For most Canadians filing a personal tax return, it remains the best free option available.