Trade, Invest, Tax, and Cash — is Wealthsimple right for you?
Wealthsimple has become Canada's dominant consumer fintech platform — hosting over 3 million Canadians and $50+ billion in assets as of 2026. Its product suite spans commission-free investing, automated portfolios, free tax filing, and a high-interest cash account. This review covers each product honestly and compares Wealthsimple to Questrade for serious investors.
Wealthsimple Trade offers completely free trades on TSX and NYSE/NASDAQ-listed stocks and ETFs. No per-trade commissions. Key features in 2026:
Best for: Beginners and passive ETF investors who buy Canadian ETFs regularly and want the simplest possible experience.
Limitation: US stock trades convert currency at the point of trade (with a 1.5% spread on the Core plan) unless you upgrade to Premium. For US-heavy portfolios, this adds up.
Wealthsimple's original product — an automated portfolio management service (robo-advisor). You answer a few risk tolerance questions, and Wealthsimple builds and manages a portfolio of ETFs automatically. Annual management fee: 0.50% (Core) or 0.40% (Generation, for $500K+). The underlying ETFs also have their own MERs (~0.20%), so total cost is approximately 0.70%/year. This is significantly cheaper than traditional mutual funds (often 2%+) but more expensive than self-directing with a single all-in-one ETF (0.20%/year).
Best for: People who want truly hands-off investing and don't want to choose or manage their own ETFs. The simplicity is worth the extra ~0.50%/year for many investors.
Wealthsimple Tax is Canada's best free tax filing software for most Canadians. Key features:
Verdict: Every Canadian under 35 should use Wealthsimple Tax unless their return is genuinely complex (business incorporation, foreign income, etc.).
Wealthsimple Cash is a high-interest cash account (not a traditional bank account) that earns competitive interest on your balance — currently approximately 3.75% (Core) or 4.25% (Premium) in 2026. It includes a Visa card for spending, unlimited e-Transfers, and no monthly fees. Unlike KOHO, it doesn't offer cash back on purchases but the interest rate on the balance is higher.
Best for: Emergency fund storage or short-term savings where you want a higher return than a bank's basic savings account.
| Feature | Wealthsimple Trade | Questrade |
|---|---|---|
| ETF purchases | Free | Free |
| Stock purchases | Free | $4.95–$9.95 |
| ETF sales | Free | $4.95–$9.95 |
| US dollar account | Premium ($10/mo) | Included |
| Options trading | Yes (Premium) | Yes |
| Research tools | Basic | Advanced |
| Account types | TFSA, RRSP, FHSA, non-reg | TFSA, RRSP, FHSA, RESP, non-reg, margin |
| App quality | Excellent (beginner-friendly) | Good (more complex) |
| Customer support | Chat, email | Phone, chat, email |
For beginner investors building a simple ETF portfolio in a TFSA or RRSP: Wealthsimple Trade is the clear winner — simpler, cleaner, and free for the core use case.
For more experienced investors with US holdings, options trading interest, or who want a dedicated USD account without a monthly fee: Questrade is the better platform.
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